our Most successful clients share several common traits
expert-based knowledge businesses
An expert-based knowledge business is one which help solve client issues using their brain-power. These organizations have a lot of super-smart people who likely have graduate school educations and are considered subject matter gurus in their field. Intellectual capital is the core asset of these businesses and they are hard to differentiate because they're intangible services delivered by experts who - in essence, are the product - are reluctant to promote themselves.
We distinguish "expert" businesses and, through content, help professionals to sell without selling.
Service & relationship Driven cultures
When how you deliver value to clients matters as much as what you do for them, service quality and relationship management are central to your company's culture. These types of businesses need to constantly innovate the client experience they provide and figure out ways to expand their relationships within existing clients and referral sources.
We help service-driven companies describe the "how" as well as the "what" of their offerings and develop ways to expand and extend relationships that drive revenue.
content & conversation intensive sales
When what you sell is intangible and the problems you solve are complex and costly, you've got to demonstrate what its like to work with you - before you get hired.
We know how to use PR and content that put your relationship-oriented, knowledge-based business in position to be sampled and selected by your ideal prospects.
industries where we have significant experience
- Benefits consulting
- Building products
- Civil Engineering
- Financial services
- Law & Legal services
- Management consulting
- Marketing services
- Software as a Service
- Technology services