How We Do It

The Short Answer:

We open conversations and relationships

The goal? To put your firm in position to be selected by prospects more often.

Our marketing/PR/content strategy is bolstered by deep expertise in both business development and sales. The result? A hand-crafted and proven methodology for creating, distributing and linking sales-enabled content and PR to conversations that lead to conversion.

It’s systematic. It’s credible. And it works.

And it starts with“Traditional” and NON-Traditional Content

Sure, content for us means written materials—i.e., blog posts, ebooks, case studies, white papers, etc.—strategically created and web-optimized to attract your ideal prospects. But…

Then, we broaden the definition of content to include far more proactive and interactive activities like roundtables, webinars, panel discussions, client education events, workshops (maybe Zoom calls?), etc. In short, “content” that invites clients—literally and figuratively—to engage, listen, learn and move closer to doing business with you. 

Need us to go into the trenches or the boardroom with you? Just say the word. That’s what partners do. And it gets better…

Our Brain Is Your Brain.

Think of us as “open source shareware.” Our clients routinely report an unexpected “value-add” of working with us: Beyond helping them succeed in the initiatives at hand, they can tap our extensive experience and knowledgebase in ways that pay dividends far beyond the contracted scope of the project.

For examples of some of that knowledge (i.e., best practices) read The Opening Playbook which summarizes many of our ideas on linking content and business development. To learn how to squeeze the most value from working with us, click the “Get the Most” button below.