Bridging the Corporate | Venture Divide

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Interactions between large corporations and innovative ventures are often compared to elephants dancing with mice. Someone ends up getting squashed and it isn’t the elephant. Yet, innovators believe that the credibility and revenue boost that their offerings receive from adoption by big brands is worth the risk. Atlanta has seen the recent rise of new intermediaries – startup engagement platforms – whose mission is to smooth the process, act as relationship accelerators and increase the likelihood that innovative solutions from smaller ventures win long-term adoption by Atlanta’s largest organizations.

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