Innovating the Conference Marketing Experience

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If we’re burning out on screen time, what’s that mean for bigger business meetings like industry conferences and events? Many marketers are ambivalent at best about the nearly complete shift from in-person to virtual encounters. As we move towards a post-pandemic marketing world, what lessons about conference marketing learned from the COVID-era marketing will remain? Our article in AtlantaInno addressed the issue. Read it here. The topic was covered again recently in the NYTimes article, “The Race to Fix Virtual Meetings.” Check them both out and let us know your thoughts.