Atlanta is a city known for big promoters (it’s a town synonymous with “Boosterism”) and big marketing (think Coca-Cola) so it makes some sense that the town has become a MarTech hub. Our two-part series about this in AtlantaInno (the Atlanta Business Chronicle’s innovation section) describes what’s behind the rise of ATL’s MarTech unicorns from SalesLoft to Terminus to MailChimp and more. Part 1 of the series is here and Part 2 is here.